THE PSYCHOLGY OF PERSUASION
Be Convincing
Persuasive communication and presentations
Duration: 14 hours over 2 days
Add-on: 1:1 coaching available after
Format: Small group, in person
GROUNDED IN RESEARCH FROM
Robert Cialdini. Daniel Kahneman. Charles Duhigg. Dorie Clark. Aristotle
This highly interactive, practical programme gives you the skills to persuade and convince others with confidence, and to develop your own authentic, convincing communication style. The techniques are drawn from psychology, neuroscience, and leading research in communication and persuasion.
WHO IT'S FOR
Anyone who wants to be more persuasive in their communication with others.
What you'll walk away able to do
OBJECTIVES
01. Understand what makes a communicator engaging, and how to develop these skills
02. Create an effective elevator pitch, and convey your message with conviction and confidence
03. Engage your audience to build real interest in your proposals
04. Analyse your own communication style and identify which persuasive techniques to work on
05. Understand the people you're talking to, and adapt your communication accordingly
06. Learn persuasion techniques for both large audiences and one-to-one conversations
Participants get access to our AI speech analysis tool, to practise specific conversations and receive feedback on delivery and ideas for improvement.
THE PROGRAMME
How it runs and what stays with you
WHAT YOU RECEIVE
METHODS
Practical application at every step of the programme
A hard copy workbook to refer back to after training
Simulations, case studies, and role-plays with feedback
Interactive training, with extensive practice
A detailed breakdown of your strengths and priorities for improvement
CONTENT
What happens on each day
Understanding and building persuasion
01
What is persuasion? What makes someone an engaging, persuasive communicator?
Understanding your current communication style, and what to work on
Capturing attention and arousing interest
Active listening, and its role in persuasive, engaging communication
Understanding your audience
The power of storytelling to persuade
Key techniques: pain, gain, claim, and creating a vision
Developing your pitch to persuade, whatever the topic
02
Applying and adapting your style
Review of Day 1
Your voice: a key tool for persuasive, effective communication
Adapting your communication to your audience: overcoming objections and hostility
Going further: techniques to encourage behaviour or attitude change
Persuading a group vs. persuading one-to-one
Full review: role-play or presentation, with feedback
This training can be adapted to be accessible to everyone. Please contact us in advance so we can discuss what you need.
OFTEN PAIRED WITH
Round out your team's training
Be Convincing
Persuasive communication, for teams who also need to sell the idea, not just present it.
Speak Up
Fluency and spontaneity for meetings and everyday exchanges, without preparation.
